In today's digital world, online review systems play a key role in consumer purchasing decisions. 90% of consumers who participated in a study by Invesp, stated that they read reviews before visiting a business. Over the last few years, TripAdvisor has become the household name for tourism and hospitality reviews. So we are going to give you some easy ways for you to get the best TripAdvisor ranking possible. We will start by describing how the ranking system actually works:
TripAdvisor Ratings and Rankings - Two very different things.
After customers rate you on a scale of 1-5 stars, the average rating is calculated to provide your overall TripAdvisor Rating. This Rating is then held up against similar businesses in your area to create your TripAdvisor Ranking, also known as the Popularity Index.
Although this sounds simple, your ranking is not only based off of 5-star ratings. There are 3 factors taken into account when determining your position in the Popularity Index and there are simple things you can do today to improve them.
- Quality of Reviews
- Quantity of Reviews
- Age of Reviews
Here are 5 easy ways to improve:
1. Keep your profile up to date.
This includes contact information, hours of operation, and any special driving directions. Nothing is worse than getting a bad review because someone's GPS stopped working and could not find your business.
2. Have a realistic business description.
Don’t create false expectations. Only display recent photos and be honest when selecting categories such as “family friendly” “Budget Travelling” or “Fine Dining”.
3. Add a link to your TripAdvisor page into your email signature.
This will make it easier for customers to find your page and leave you a shining review.
4. Follow up with past customers.
Thank them for their business and ask them to leave a positive review on your profile page.
5. Use the TripAdvisor Management Center and Review Express to your advantage. They are FREE!
That is all for now. Thanks for reading!